# Market

## **Target Market**

The token economies that underpin many web3 projects can result in outsized returns compared to Web2 investments.&#x20;

Being more sector-specific, DeFi (decentralized finance) had a market cap of just $2 billion in 2020 and opened with a $160 billion market cap in 2022 — an 80-time growth in just two years.&#x20;

Many prominent investors and institutions are making the bold prediction that DeFi, which currently represents an immaterial percentage of the S\&P500 traditional finance market, could be worth 100 times more in just five years.

## **Market Traction**

Venture capital firms invested $33 billion in crypto and blockchain startups in 2021 and are on pace to nearly double that in 2022.

Here's why VCs are so enamored by Web3. According to a report by Venture Intelligence, crypto and Web3 startups have raised more than $1 billion in funding across 43 deals in just the first six months of 2022.&#x20;

Top deals included Polygon's $450 million fund raised by SoftBank, Tiger Global and Sequoia India in February, cryptocurrency exchange CoinDCX's $136 million fund raised in April and treasury management platform Coinshift's $15 million fund raised in May.


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